“There are 140 characters on Twitter. When writing, try to come up with 140 characters worth of content. No more, no less.”
“If you’re going to spend a lot of time having Twitter conversations, you have to have a good reason for doing it. What is it that you’re adding to the conversation? Are you just trying to get retweets? That’s not interesting.”
People who know me don’t understand what I do. They know what I do but don’t know how I do it.”
“I’m very patient. If something isn’t working out the way I want, I’ll spend a lot more time with that project and find another way of doing things.”
Horrible things are stickier for the public to remember.
What comes to mind when you think of something stickier for the public to remember? Images of war and tragedy? The Holocaust? The events of 9/11? If you’re like most people, it’s one of these things. But if you’re more detail-oriented than average (and who isn’t?), a horrific crime might come to mind. That’s because horrible things tend to stick in people’s minds more quickly than other events, and they can be much more memorable.
And here’s why: For something unusual or unexpected to be remembered by society at large, there must first be some contrast between it and what most people expect will happen next; otherwise, no one would have any reason whatsoever not just let this moment pass without comment or thoughtfulness toward its implications on their lives today…
People are nostalgic about simpler times.
People are nostalgic about simpler times. People want to go back to the good old days when they were young and carefree. They want their lives to be as simple as possible, without any complications or conflicts. The past was more accessible; there weren’t many problems then—enjoy yourself! You don’t have to worry about anything anymore because everything will work out for you if you trust your intuition and keep an open mind!
It’s easier to remember something if it’s surprising or unexpected.
Dramatic, unexpected, and memorable events are easier to remember than things that are common or expected. For example, if you see a stranger on the street carrying a cat in a bag (surprising), it’s much more likely that you’ll remember this person later on when you’re at home and think of something else to write down in your journal (unexpected). And if they were carrying the same cat around town every day—like some crazy tourist attraction—that would be even better! It’s no surprise then why pop culture characters such as Captain Jack Sparrow tend to inhabit this territory: They’re not just interesting because they’re different from us; they also challenge us by being shocking enough to get our attention but still relatable sufficiently so we can imagine ourselves being similar in some way.
People need help finding an original idea.
The most obvious way to create commodities is by taking something that already exists and making it more widespread. But there are other ways to do it: sometimes, you can create a commodity out of thin air. We call these things “commodities.”
For example, if you need a new pair of shoes but your old ones are too small or don’t fit anymore (or whatever reason). Buy another pair instead of looking for one made from scratch because no other options are available in your town/city/country/worldwide marketplace! Just kidding! You’ll probably still go shopping for some other stuff anyway because who doesn’t like food? But back on topic…
Things we like are set in new ways every day.
There are a few reasons why things we like become commodities. First, they’re set in new ways every day. We’re nostalgic about simpler times and want to return to them somehow, so anything that reminds us of our past can be valuable. Second, people have a hard time finding original ideas that stand out from the crowd—so if something’s surprising or unexpected (or both), it’s more likely to catch on with consumers. Third and finally: people love novelty!
Try to avoid becoming a commodity.
In the end, the goal is to create something new and unexpected. The best way to make that happen is by trying not to be a commodity. It’s possible for you—as an individual—to break free from being pigeonholed into one thing only. You can try new things, be original with your work and surprise yourself!
【In an email to a friend】
The world has changed so much in the past ten years.
I want to preserve what’s left of our old lives.
I’ve been living with my parents while they’re visiting Japan, and they’re showing me how to use Twitter, etc., so we are on a similar page. There are also some things that I’m personally interested in, like vintage fashion and radio, but even these have grown more difficult to find.
In the past year or two, I haven’t been able to feel OK about being involved with anything that didn’t have a reflective element; whenever I’d be thinking about the future or social issues, it would just make me depressed. Many other people feel this way, too, because having your ideal life revolve around nostalgia is scary when times are getting harder for everyone else.
There’s little hope for change from within the system; if we begin to turn inward again, there’ll be no growth. We hope to see something new in this generation’s history books beyond Marx and Nazism…
It seems like there haven’t been any significant changes (pivotal points) since the 1980s and before—between 1988-2001, it was an era of the financial crisis (the bubble), but aside from that, nothing happened in terms of politics or culture/art/society—nothing you could call epochal. If anything had changed during those years, it was primarily economic—from transportation infrastructure becoming more modernized and more consumer goods being made available at once… Where is the next big thing going to come from? Despite how boring things can sometimes seem nowadays, you can never stop believing that those who follow after us will be able to shake up everything yet again!
People will always want what they don’t have.